Hi!
Having spent 15+ years creating digital products, I’m drawing on my experiences of living and working in both America and Europe. I'm a strong conceptual thinker, putting emphasis on both UI & UX details. Always putting the user first. No matter what.
By working on a variety of international projects I've become well-versed in creating complex design systems and scalable solutions for all types of industries.
Born and raised in Sweden, with a Bachelor's Degree in Interaction Design, I moved out to SF in 2013 in search of new adventures and I’m still around.
More about me here:
Curriculum Vitae
Leading Sam’s Clubs design system, Supply Chain & Replenishment products.
Walmart
Principal Designer
Aug 2019 – Present
Bay Area, CA
Atlantic is an independent design studio – helping define & elevate brands across the globe.
Atlantic
Co-Founder
Aug 2018 – Aug 2019
Copenhagen, Denmark
At VISA, I did get to work on both existing and future products. I was in charge of creating the fundamentals for their new design system and building it out. I also did spend my time creating concept work that will lead the future of online payments.
VISA
Sr. UX Designer & Art Director
July 2016 – Aug 2018
San Francisco, CA
Freelance
Art Direction & UX Specialist
July 2015 – July 2016
Bay Area, CA
As a freelancer, I spent most of my time helping 3DRobotics – a drone company based in Berkely, CA – with their content strategy, branding & creating marketing material. I led a big rebrand effort and also directed and created UX/UI solutions for a number of their products.
Huge
Sr. Visual Designer
Dec 2013 – July 2015
San Francisco, CA
Had a great time at Huge working on some really cool projects with some amazing clients: Apple, Google, Salesforce, Credit Suisse, Benefit Cosmetics, Les Mills, Universal Studios, Aeroplan, Tableau to name a few. The work centered on creating pitches and concepts alongside some of the best Art Directors & Creative Directors in the industry. Designing mainly for responsive web.
HTC
Visual Designer
Dec 2012 – Dec 2013
San Francisco, CA
Working with a small UI/UI team in close collaboration with the ID team (one&co) in SF, creating UI/UX concepts for future hardware. Heavily involved in HTC 2014 work - partly the overall L&F but also working on concepts for some of the core apps and experiences.
Freelance
Visual Designer, UX
Sep 2012 – Sep 2013
Europe, USA
Spent a couple of months waiting for my visa/greencard and ended up doing some freelance work. Had the great fortune working with amazing clients like Evernote and ustwo™. Worked on UX and Visuals redesign for Evernote Webclipper, Clearly etc. Worked with the team in London supplying the visuals for a Sony VAIO project ustwo™ was currently working on.
ustwo™
Visual Designer
Sep 2008 – Sep 2012
London, UK & Malmoe, SE
Spent approximately one year on a variety of projects in the studio - pitches, production and concepts. Three years as an onsite consultant for Sony Mobile Communications, did some heavy work on recreating/vectorizing the Android Vanilla UI then moved over to UX and UI concepts for some of their core applications: Music, Album, Widgets, Lockscreen etc.
All in all mainly focusing on the Android platform for all kinds of resolutions (ranging from qHD to HD), lots of my design ended up in the Xperia product line - also had a great influence over all their media applications.
Perido Skills AB
Visual Designer
Mar 2008 – Aug 2013
Frankfurt, DE & Malmoe, SE
UX and Visual for Frankfurt Am Main based Time:Matters (part of Lufthansa). Updated their tracking system along with software for handheld devices.
Nordic Solutions AB
Webdesigner, Print etc.
Jun 2006 – Aug 2008
Malmoe, SE
Creating and maintaining the company website, print design for ads, business cards etc. UX and Visual design for handheld computers/scanners, invoice systems, storage systems and tracking system.
Freelance
Webdesign, Branding,
Frontend development etc.
2004 – N/A
Malmoe, SE
Over the last few years I’ve been developing websites for small local businesses and maintaining/upgrading webshops - trying to keep up with the latest trends in webdesign and creating mainly using Wordpress as CMS.